Our founder and CEO, Ben Wood, brings close to a decade worth of experience in eCommerce and product development.
Knowing that being fluent in Mandarin Chinese would give him an advantage in sourcing products from factories in China, he founded his first company – a men’s accessory brand – without any prior eCommerce experience or outside capital.
After selling his first business in 2018, he launched an online toy company that grew significantly in it’s first few months. Shortly after scaling and selling his toy company, he helped design, launch, and scale other brands before eventually founding Angora in 2019.
As CEO, he oversees product development, logistics, new product launches, and works with each department to make sure they get the support they need. He also spends time maintaining relationships with factories and clients, ensuring that we source the best products available and exceeding the expectations of our partners.
“The best knowledge comes from experience. Just try. Be willing to take a loss of time, money, and resources.”
Logan started off as one of our first employees and is now our Director of Operations — overseeing much of our backend processes, product listings, and providing training for our account managers and communicating with our clients.
He also contributed to creating Angora’s current business model and has played an integral role in helping our client’s on Amazon.
One of the things Logan is most excited about with Angora is expanding our services outside of Amazon and into other online marketplaces like Walmart, and more up-and-coming online retail stores. Additionally, he’s looking forward to developing partnerships with local and domestic factories.
We’re thrilled to have Logan on our team and appreciate everything he has done to build Angora to where it is today.
“Now is the time to jump in. Don’t sleep on it. It’s not what you know, but who you know. Don’t underestimate the power of the connections you have. Be brave enough to reach out to those that might be intimidating to you and learn from them. I give so much credit to my connection with Ben and how I got started in this industry. I just gave him a call and that showed him that I was interested in learning more and what led to this great friendship and partnership.”
