Sold over $35 million on Amazon
Our founder and CEO, Ben Wood, brings close to a decade worth of experience in eCommerce and product development.
Knowing that being fluent in Mandarin Chinese would give him an advantage in sourcing products from factories in China, he founded his first company – a men’s accessory brand – without any prior eCommerce experience or outside capital.
After selling his first business in 2018, he launched an online toy company that grew significantly in it’s first few months. Shortly after scaling and selling his toy company, he helped design, launch, and scale other brands before eventually founding Angora in 2019.
As CEO, he oversees product development, logistics, new product launches, and works with each department to make sure they get the support they need. He also spends time maintaining relationships with factories and clients, ensuring that we source the best products available and exceeding the expectations of our partners.
Sourced $25+ billion of product from China
With more than two decades in procurement and logistics, Billy brings deep expertise in managing large-scale supply chains and supplier relationships. Before joining Angora, he served as a Senior Buyer at iFit Health & Fitness where he oversaw vendor management, product sourcing, and global fulfillment operations across Asia and North America.
Billy’s background combines hands-on experience with international manufacturers and a sharp eye for operational efficiency.
At Angora, he leads the charge in product sourcing and supply chain strategy—ensuring that every product meets the company’s high standards for quality, cost, and scalability. His dedication to precision and process improvement keeps Angora’s brands moving smoothly from factory to customer.
Managed $400+ million in sales from ad spend on Amazon
A former NCAA Division I wide receiver at Utah State, Tyler channeled his competitive mindset into everything he does. He founded Rettel Board while in college, growing and selling the company after mastering sourcing and supply-chain operations.
He later joined apparel brand ROOLEE, leading the Kids line and Amazon expansion, before moving on to direct brand growth for other e-commerce companies. In 2021, he co-founded Skale Strategy, a full-service Amazon agency known for its authentic, data-driven brand building.
Now as CRO at Angora, Tyler oversees revenue, partnerships, and product launches. He brings a relentless focus on authenticity, performance, and sustainable growth—helping brands scale while staying true to what makes them unique.
Managed over 200+ of our client stores on Amazon.
Logan started off as one of our first employees and is now our Implementation Lead — overseeing much of our backend processes, product listings, and providing training for our account managers.
He also contributed to creating Angora’s current business model and has played an integral role in helping our clients on Amazon.
One of the things Logan is most excited about with Angora is expanding our services outside of Amazon and into other online marketplaces like Walmart, and more up-and-coming online retail stores. Additionally, he’s looking forward to developing partnerships with local and domestic factories.
We’re thrilled to have Logan on our team and appreciate everything he has done to build Angora to where it is today.
