FAQ
Common questions.
How do I know the P&L is real?
Every deal memo includes raw Seller Central data, 24 months of bank statements, the seller's tax returns, and Angora's diligence workpapers. You're welcome to bring your own CPA for an independent review — we encourage it. If the P&L doesn't reconcile to the bank statements, we don't present the deal.
What risk do I take?
Three categories. Operational risk is offset by Angora's 30% equity stake — if the brand underperforms, we lose alongside you. Platform risk (Amazon policy changes, account health issues) exists for every FBA brand and we actively manage it. Market risk is real, and we model downside scenarios in every deal memo. No returns are guaranteed, but our capital is in the game with yours.
How does Angora get paid?
Three ways, all disclosed upfront. A flat broker fee at acquisition, where you see the original seller price and our markup. A 30% equity stake retained at close, which ties our compensation to brand performance. A 5% revenue share for ongoing operations. No retainers, no hidden fees, no performance bonuses stacked on top.
What control do I have?
You own the brand and hold strategic decision rights: approving the annual budget, signing off on price changes above a threshold, greenlighting new SKU launches, and setting exit timing. Angora handles day-to-day execution — advertising, inventory, creative, customer service — without needing your approval on every lever. You're the investor; we're the operator.
What if performance drops?
Our 30% equity stake means we lose when you lose. Every deal memo includes a contingency plan with specific performance thresholds. If revenue or margin falls below the threshold for two consecutive quarters, you can trigger a strategic review or invoke the operator-replacement clause. The structure is built for alignment, not escape hatches for us.
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